Evolution into a meme. The transition of “The More You Know” from a PSA to a meme began around 2006 with parodies appearing on various TV shows. Imitations of the ad have appeared on shows ...

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The public-service announcement has long existed in the form of newspaper ads.But the shape The More You Know takes—the short, jaunty video, with a single message—was born in the UK, in the 1930s.