The Lumistella Company, which launched The Elf on the Shelf Santaverse, is releasing a new book called The Rise of Nicholas ...

I started the Elf on the Shelf with my mom and sister. We self-published a book and took on credit-card debt to turn our family tradition into a business.

Move that elf! Here's everything to know about Elf on the Shelf, including when they come out and where to find ideas.

It's suggested that Elf on the Shelf ends on the night of December 24, when they hitch a ride with Santa on his sleigh after he leaves presents at your house.

Elf Return Week is from November 24 to December 1 in 2024, so get ready to announce your buddy's big arrival. And we’re here to help with 42 Elf on the Shelf Arrival ideas!

An Elf on the Shelf is one of Santa’s most important helpers. An Elf on the Shelf observes your child from a special location which changes every day.

Elf on the Shelf, meet Snoop on the Stoop, hip-hop Christmas doll not endorsed by Snoop Dogg Legendary rapper Snoop Dogg tweeted he has 'no connection to Snoop on a Stoop' holiday toy.