Thousands of fans have flocked to a Thailand zoo to celebrate the first birthday of Moo Deng, the baby pygmy hippo that's ...

Global perceptions of China are often shaped by geopolitics and authoritarianism. Is Labubu the ‘cool China’ antidote?

Note: In this What’s on Weibo chapter on the story behind China’s designer toys, also read Inside the Labubu Craze and the ...

The Be My Guest Soft Power Fam Trip will welcome over 20 prominent international guests celebrities, embassy-nominated guests, entrepreneurs, and influencers to explore curated routes through ...

A key pillar of Thailand’s Soft Power strategy, Be My Guest reflects the government’s ambition to position the country as a premier Tourism Hub while creating economic value through cultural ...

Soft Power Forum 2025", touted as Southeast Asia's largest soft power showcase, from Tuesday to Friday at the Queen Sirikit National Convention Center in Bangkok.Government spokesman Jirayu Houngsub ...

The limited-edition Dimoo toy, which will be promoted as a "Special Friend of Thailand-China Golden Jubilee", was released on Thursday in Bangkok to celebrate the 50th anniversary of Sino-Thai ...

Thai political stalwarts will headline the Soft Power Forum 2025 in Bangkok, sharing visions for tourism, sports, and Thai cultural identity.

The Mall Group, a Thai retail developer, has partnered with SCPG Group, a commercial property developer and mall operator in China, to showcase and promote Thai culture in China.

The Tourism Authority of Thailand (TAT) is set to launch the international Be My Guest campaign as part of the government's flagship Amazing Thailand Grand Tourism and Sports Year 2025. It is anchored ...