Brand Wimbledon serves a masterclass in building long-term global identity - The iconic dark green and purple colours date back over a century to 1909 ...

So, grab your tennis whites, Pimm’s, and a bottle of sun cream, and get ready to make a racket as Wimbledon returns for 2025.

The governing body of women's tennis has a new logo, ... Tennis dynasties and rivalries are also key to this kind of cut-through. Since the WTA was founded in 1973, ...

Wimbledon is nearing its end and taking a whole lot of joy with it. If you're a tennis fan, you might have an encyclopaedic ...

On which Tara Moore, a British tennis professional, pitched in with her thoughts on the new WTA logo, writing: “I heard this “rebrand” costs 6 figures too.. they say they have no money but ...

Felix Auger-Aliassime launching his own new logo has prompted a reaction from renowned tennis writer Pete Bodo. The 73-year-old feels that the Canadian is growing his personal brand without having ...

THE official sponsorship logo for this year's Hong Kong Salem Open tennis tournament has been redesigned in a move anti-smoking campaigners claim exposes a loophole in new tobacco advertising laws.