Both Stan Smith and Edison Chen have been longtime collaborators with Adidas. The company's signature sneaker for the tennis ...

An Austin tech giant is set up for a positive financial performance after scoring a deal worth tens of billions. Oracle said ...

There’s an art to looking the part at the tennis tournament. Here’s what to eat, drink and wear when you head to SW1 ...

MONTREAL — Menswear brand Psycho Bunny is proud to announce a multi-year partnership with tennis icon Andy Roddick, further establishing the brand’s presence in the sport. The collaboration between ...

And if a company’s goal is to use its logo to communicate boldness as a brand attribute, the single most obvious, literal, no-brainer way to do so is to just put it in bold.

Along with the proliferation of AI companies has come a proliferation of AI company logos. The fascinating thing, highlighted by several publications, is that many of these logos look near-identical.

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes. ... Established with private equity company CVC Capital Partners, ...

The Super Bowl isn't brought to you by the letters "R" and "F," but a commercial for On sportswear starring Roger Federer and Elmo stole the show before it even aired during the game.

LOWELL, Mass. & WESTON, Fla.--(BUSINESS WIRE)--UKG, a leading provider of HR, payroll and workforce management solutions, proudly welcomes tennis champion Frances Tiafoe as its newest brand ...

Aug 10, 2019; Mason, OH, USA; A view of a US Open Series logo on a flag during the Western and Southern Open tennis tournament at Lindner Family Tennis Center. / Aaron Doster-Imagn Images So much ...