A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business ...

"You can look at their brand experiences, like their pop-up spaces, and instantly recognise the characteristics without ...

Ferrari has revealed a one-off Daytona SP3 that will be auctioned by RM Sotheby’s during Monterey Car Week in California this ...

New Chinese car brands are still struggling with low levels of customer awareness but that is not enough to put buyers off purchasing them. That is according to new data from Motors, which says that ...

Bruins Unveil New Brand Identity with Refreshed Logos and Uniforms The refreshed tandem of Spoked-B logos feature dark and light background iterations ...

Logo Love: Superstition Meadery Named Among AZ’s Coolest-Looking Indie Brands Photo: A glass of mead (Ideogram.ai) Poll of 3,013 consumers on the nation’s best branded independent businesses.

The brand logos of start-ups incubated by the EDII–Anna Business Incubation Research Foundation (EDII-ABIRF) were launched on Friday.

The luxury strategy : break the rules of marketing to build luxury brands by Kapferer, Jean-Noël Publication date 2012 Topics Luxuries -- Marketing, Luxury goods industry, Product management ...

These include replacing traditional brand managers with a new position—the customer segment manager; targeting brands to as narrow an audience as possible; developing the capability and the mind ...