Nike's Web3 community platform .SWOOSH has teamed up with popular online multiplayer game Fortnite to offer a virtual experience that will reward players with digital sneakers. This brings a massive ...

Nike had the Stripe before anyone was calling it the Swoosh. And the Swoosh, with its classic startup tale of formation, served more as a roadmap for shoe designers than a hard and fast rule. As we ...

Nike is taking one step further into the metaverse today with the debut of .Swoosh, a new platform that will be the home to the sportswear brand’s virtual footwear, apparel, and accessories. Nike ...

You could make an argument for the interlocking "NY" of the New York Yankees, or the blue star on the sides of the Dallas Cowboys' helmets, but unlike the logos of sports teams, the Nike swoosh is ...

Nike is breaking brand guidelines by turning its Swoosh logo on its head to celebrate the growth of women’s soccer. The Swoosh logo will be rotated upward on third kits for men’s and women’s teams in ...

Nike's interest in the blockchain extends beyond buying a digital collectibles startup. The apparel maker has introduced ".Swoosh," a blockchain-based platform that will let members collect and ...

You may have noticed it when Gerrit Cole pulled on his new Yankees jersey during his introductory press conference on Wednesday. And maybe you groaned or cringed or cussed. It was prominently ...

The company’s launching .Swoosh, a Web3 platform that will eventually let users buy, sell, and trade virtual shoes and apparel. The company’s launching .Swoosh, a Web3 platform that will eventually ...

Editor's note: On June 18, 1971, the Nike Swoosh was used commercially for the first time. The date is noted in a trademark filing for the logo that the company, then Blue Ribbon Sports, filed in ...

It's the 40th anniversary of the Nike Swoosh. Designer Carolyn Davidson talks about creating the symbol when she was a college student. She's happy no one recognizes her: Although her symbol is famous ...