The answer? It was Super Bowl XLIV. Since XLV (the game in 2011), the logo has conformed to a simple, admittedly classic design with the Lombardi Trophy and the Roman numerals of the game prominent.

Just minutes ago, in South Florida, the official logo for Super Bowl XLV was unveiled. It was designed by the NFL, rather than our local host committee.

FORT LAUDERDALE, Fla. -- The North Texas Super Bowl Committee and the NFL unveiled the logo for Super Bowl XLV on Thursday morning. And the least surprising aspect of the design was the prominence ...

Super Bowl XLV Logo Makes its Debut Super Bowl logo to remain in place for future games. By Eric Kreindler • Published February 4, 2010 • Updated on February 4, 2010 at 12:00 pm ...

It's well done,” Bill Lively, the president and CEO of the North Texas Super Bowl XLV Host committee, said at the time, via ESP N. “We've approached our mission not just for 45 but for many ...

Super Bowl XLV, XLVI, XLVII, XLVIII, XLIX, 2010-14: When the NFL went away from the custom logos to a more simplified design in 2010, part of the Super Bowl allure was lost.The only bit of ...

Super Bowl logos have changed over the decades, but for the most part, they've always represented the host city. But it wasn't until Super Bowl XLV where the logos began to have some uniformity.