There’s a conspiracy theory for every significant event in history. Professional sports, for that matter, are no different.

In 2023, a red and green logo went with desert tones for a game played in the Phoenix area. The Kansas City Chiefs (red) beat the Philadelphia Eagles (green) to win that Super Bowl.

A theory about the Super Bowl logo colors has fans convinced of the matchup to come in Super Bowl LX.

People have become increasingly convinced by a theory claiming that the Super Bowl logo accurately depicts who will face off in the championship.

The Super Bowl logo theory suggests the logo's colours predict participating teams. The theory gained traction in 2022 and 2023 due to colour alignment but was debunked in 2024. The 2025 logo, with ...

The Kansas City Chiefs are going to the Super Bowl for the third time in a row. But the achievement is sour for me because of the legacy of the team’s name. The Chiefs are the only team left in ...

And that is why, as soon as we knew that the 2025 Super Bowl was going to be between the Chiefs and the Eagles, fans on the internet immediately pointed to the logo as proof that the theory had ...

From 1967's Super Bowl II until 2009's Super Bowl XLIV, the game's logo included various colors, fonts and designs. In its earliest days, red, white and blue dominated -- until the early 1990s.

The Super Bowl logo conspiracy theory states that the color way unveiled in advance accurately predicts the two teams going to the championship game.

Did the marketing minds behind the Super Bowl logo predict this year’s matchup? Not exactly.