Sunderland’s new club store officially opens to supporters on Friday morning Sunderland AFC launched their new club store on Thursday night at a special event attended by season card holders.

Sunderland AFC is delighted to announce a new long-term partnership ... with Fanatics becoming the exclusive operator for the Club’s online and stadium store. This will include significant investment ...

George Forster started selling badges and scarves to Sunderland fans in the 70s and is a legend among Black Cats supporters. The 97-year-old visited the new club shop and shared his thoughts with ...