AI has the power to reshape marketing—but only if it’s tied to real outcomes, implemented strategically and grounded in the ...

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term ...

Waitrose’s seven year journey of marketing measurement can now be done more strategically and faster, whilst increasing the ...

Learn how to manage and optimize SEO across multiple enterprise websites with a structured, scalable, and strategic approach.

According to analysts at Bernstein, investors need to pay more attention to “ESD” — emerging, strategic and disruptive factors. In a recent paper for clients, they argued that investors should take a ...

With over a decade of experience in marketing technology, Srinikhil Annam embarked on an ambitious project to revolutionize ...

Backstory Branding, the brand strategy and messaging firm for growth-stage companies, today announced the release of a new book from its founder and CEO, Jed G. Morley, Building a Brand That Scales: ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

At an industry gathering this week, Brands & Culture NY, marketing decision-makers sounded more confident defining what culture isn’t versus settling on a concise summation of what it is.Fuzziness ...

Let’s think of a framework like a pencil. It lets us express our analyses, thoughts and opinions our way - like how we can use the pencil to write a book, or create stunning pieces of art.