As part of the 25th anniversary of Nickelodeon’s “SpongeBob SquarePants” franchise, the new game “SpongeBob Simulator” will be available on Jan. 26 to Roblox’s 70 million-plus daily users.

The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.

NFL, Paramount, Gamefam To Launch SpongeBob Super Bowl Event On Roblox - 02/06/2024 The metaverse quest will be live on Paramount and Gamefam's SpongeBob Simulator for Roblox users Feb. 2-19.

If the fans didn’t know what Meme Night was at first, they certainly do now, as players sported meme-themed T-shirts during warm-ups that paid homage to Crying Jordan, among others.