LG, Samsung and Sony have dominated the OLED TV market for years, with LG and Samsung offering the best overall bang for your buck and Sony delivering a premium picture and superior sound, but at an inflated price.

If, on the other hand, you want the latest and greatest and money is not an issue, then you should go for the Sony Bravia 8 II. It's better, brighter, and sharper, and right now you can get it for £2699 at Richer Sounds. That's a £300 discount on the launch price.

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The Sony Bravia 9, the company’s flagship mini-LED model, was one of the best TVs I reviewed in 2024, so I was very curious to get my hands on Sony’s new flagship OLED. A main reason was that ...

Unlike brands that offer three or four different levels of OLED TVs, Sony keeps their offerings pretty simple. Currently, you have the Bravia 8 Mark 2 (their latest and greatest QD-OLED), the A95L (their QD-OLED from 2023, which is still highly competitive with 2025 offerings), and the Bravia 8 Mark 1, a W-RGB OLED.