And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...

Sonic the Hedgehog has a long legacy in video games and shows, and several of his most exciting abilities haven’t yet been seen in the movies.

7UP®, a beverage brand under PepsiCo, has launched its first sonic logo in India as part of a broader effort to create a multisensory brand experience. India, one of the key markets for 7UP ...

7UP, PepsiCo’s refreshment brand, is making sound an integral part of its identity with the launch of its sonic logo in India — an audio signature that captures the brand’s spirit of delight ...

PepsiCo's beverage brand, 7UP®, has unveiled its first-ever sonic logo in India, marking a new step in multisensory branding.

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving in the modern media landscape?

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of well thought out approaches to sound ...

Sonic the Hedgehog may be able to run faster than the speed of light, but his film franchise nearly came to a screaming halt in 2019. A less-than-three-minute trailer released early that year to ...

Paramount Pictures brought back the original Sonic character design for a special Sonic the Hedgehog 3 promotion.

Sonic Logos are the latest must-have in the marketer’s toolkit. Everyone’s clamoring for one, especially in today’s digital and audio-first world. No wonder. When executed with real rigor and ...

Sega's Sonic Central 2024 stream has now finished and IGN has you covered with everything announced regarding Sonic the Hedgehog in 2025.

Sonic the Hedgehog 3 will see best buds Sonic and Tails team up with Knuckles the Echidna and an unlikely ally – Dr. Robotnik – to take on a new enemy with unrivaled powers, Shadow the Hedgehog.