JINRO is reprising its high-stakes brand play with Netflix’s Squid Game, this time tying up with season three of the global ...

To celebrate the launch, JINRO has been invited by Netflix as an exclusive brand partner to host a booth at the Season 3 ...

Limited-Edition Soju Set Inspired by New Characters and Iconic Symbols from the Global Phenomenon Series to Launch ...

MANILA, Philippines, May 28 (Yonhap) -- With K-dramas and K-pop dominating screens and playlists in the Philippines, Korean soju is fast becoming a favorite alcoholic beverage among young ...

"This stuff is like nectar!" Ahh soju. Well Go USA has unveiled the official US trailer for a Korean business world thriller called Big Deal, originally known as The Soju War (소주전쟁 ...

Soju remains significantly cheaper than whiskey, largely due to its production method. As a diluted spirit, it is made by mixing highly refined ethanol with water and additives, a process that ...

Now, soju is having a moment, with the "signature green-glass bottles" of fermented rice wine appearing on supermarket shelves around the world. The distilled spirit dates back around 2,000 years ...

Watermelon Soju Punch (Subak Soju Hwachae) is a mash-up of two popular Korean punches, subak hwachae and subak soju (subak means watermelon in Korean). Served in a hollowed-out watermelon ...

On Saturday our Video Producer Kyle Calise explores the origins and history of the most iconic memes online in his “Meme History” column. If you want to read columns like this a day before ...

Lee Je Hoon and Yoo Hae Jin’s upcoming film “Big Deal” (literal title“War of Soju”) has unveiled its first official poster! “Big Deal” follows Jong Rok, a chief financial officer who ...

It’s the world’s bestselling spirit brand, but you wouldn’t be alone if you haven’t heard of Jinro – because sales of this Korean soju were, until very recently, almost entirely domestic.