"Chamisul" is Korean for "dew," a nod to Jinro's commitment to quality ingredients as well as this variety's clean flavor. There's also a Chamisul Original, but Fresh is even smoother at 16.5% ABV.

Domestic soju makers are waging a full-scale war against one another in order to get the upper hand during the peak season. The heated competition comes as Koreans consume larger volumes of soju ...

Hite Jinro’s Jinro soju retained its title as the world’s top-selling spirit brand by volume for the 16th consecutive year, according to the company Tuesday.According to the UK-based magazine ...

Soju most often comes in iconic green bottles branded Chamisul or Chum Churum, and more recently also in a light blue bottle called Jinro. Today’s soju is lower proof than it was in past decades ...

Soju street party Published: 09 Sep. 2012, 20:19 Models pose with costumed Chamisul bottles, Hite Jinro’s soju brand, and the “Chamisul & d DJ Car” near Gangnam Station in Seocho-dong, southern Seoul ...

(Chamisul) Lee Hyori changed the game of Soju models because in the past it was dominated by female actresses. Also, Lee Hyori played a large part in the success of “Like the First Time” Soju.