Brands are leveraging social media checkout and shopping integrations as tech-savvy consumers engage with social commerce more often. Insider Intelligence's Social Commerce 2021 report dives into ...

A data-driven overview of social media strategy for brands: This article explains how brands should choose a limited number of networks to be active on. Business Insider Subscribe Newsletters ...

Here's a step-by-step guide to creating an effective social media strategy to level up your Web 2.0 and prepare for Web3.

A lot has changed since Adam Smith’s time. In the 18th century, butchers, brewers and bakers performed genuine social roles. Today, however, we mostly deal with large corporations.

What strategy should a B2B social media manager use to ensure success? Here are some things to keep in mind when crafting and refining your attack plan.

Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

Social is critical for content strategy, runs the Hootsuite argument, for three main reasons: It gives you immediate feedback on both content and creative before you spend too much time and money on a ...

Grow Case Western Reserve’s social media presence to become a major part of the university’s communication strategy. Meet our audiences’ wants and needs by analyzing metrics and mentions to see how we ...

Once you've completed your Strategy Worksheet, submit it to University Communications for review, using the form below. Need assistance with your overall social media strategy? Tell us how we can help ...