In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

TikTok, Instagram, and X posts are familiar sights in text conversations, news articles, and even Slack messages. Soon, ...

Latest survey shows digital tactics and empowerment top of mind for early-career advisors to be satisfied with their firms.

This is your first assignment for social media marketing, you need to analyze the social media of other firms to get an idea ...

How does social media affect mental health in children and teens? Positive Effects of Social Media on Children and Teens In some ways, social media can benefit mental health. For instance, it provides ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

Amtrak is pursuing a wackier tone in its social media of late as it courts younger generations.

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands ...

Brenda Song explained why Disney TV executives decided whether or not she could star in 'The Social Network.' ...

LONDON, June 26, 2025--Dotdigital Group plc acquires influencer, affiliate and referral marketing platform Social Snowball for USD $35m.

Influencer marketing is an unintended consequence of the social media revolution. Platforms like YouTube and TikTok allowed ordinary people to build followings—and, in a way, become celebrities.