TikTok, Instagram, and X posts are familiar sights in text conversations, news articles, and even Slack messages. Soon, ...

Latest survey shows digital tactics and empowerment top of mind for early-career advisors to be satisfied with their firms.

This is your first assignment for social media marketing, you need to analyze the social media of other firms to get an idea ...

New study shows social media use predicted future depression in tweens Researchers followed thousands of pre-teens for three years, generating unique insights into how social media is shaping kids.

A new book argues that social media does more harm than good and we might be happier and healthier using it less.

A recent Oktopost survey reveals employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing.

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.

It is common to hear all the reasons why social media is bad. However, social media can have a powerful effect, and some have harnessed that power for good.

The impact of social media on young people’s mental health and well-being is a growing topic of concern among parents, educators, health care professionals and regulators. And now, nearly half ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously didn’t use advertising until it started dabbling in it in 2023 ...

More information: Yuksel Ekinci et al, The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges, Psychology & Marketing (2025).