This is your first assignment for social media marketing, you need to analyze the social media of other firms to get an idea ...

A new book argues that social media does more harm than good and we might be happier and healthier using it less.

A recent Oktopost survey reveals employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing.

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.

Researchers found that as preteens used more social media, their depressive symptoms increased. Yet the reverse wasn’t true — a rise in depressive symptoms didn’t predict a later increase in social ...

It is common to hear all the reasons why social media is bad. However, social media can have a powerful effect, and some have harnessed that power for good.

The impact of social media on young people’s mental health and well-being is a growing topic of concern among parents, educators, health care professionals and regulators. And now, nearly half ...

More information: Yuksel Ekinci et al, The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges, Psychology & Marketing (2025).

Social Media Marketing Initiative To improve sales performance and brand visibility, Nextech3D.ai has partnered with an external marketing agency with expertise in digital advertising.