USC athletics is holding off on cutting any sports and instead has eliminated a dozen jobs as it adapts to new revenue ...

Corticosteroids, a commonly prescribed medication to alleviate cancer-related symptoms for non-small cell lung cancer ...

It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The Bobcats give the Pac-12 an eighth football-playing member, finalizing a move Texas State described as a "transformative ...

As single-use plastic piles up in landfills and pollutes oceans, event spaces are turning to food packaging that can be ...

A team of researchers from the Keck School of Medicine of USC's Mark and Mary Stevens Neuroimaging and Informatics Institute ...

USC basketball recruit Alijah Arenas, a five-star prospect and the No. 10 overall player in the 2025 class, is close to making his debut on the practice court with the Trojans.

Johnson has been committed to the Trojans since April, part of USC's elite defensive line group in 2026. Grateful to @uscfb and everyone involved for my Official Visit, my family and I loved it!

USC students face higher fees as a $300 annual athletics charge is introduced, adding to rising costs for housing, food, and sports events access.

In this difficult moment for the legal community, I believe it is more important than ever to instill in the next generation of lawyers the same principles that drove me to the legal profession: the ...

The countdown to USC's 2025 football season is officially on! The Trojans kick off their new campaign 70 days from today. You need something to help you while away the days and hours in the spring and ...