Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. That surreal tone — where humor is spiked with pain — returned ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Mars has some of the world’s most popular brands under its umbrella—including sweet ...

Skittles is no stranger to strange ads: Weird absurdities have been its MO for decades. With a new campaign for Skittles Gummies, it's taking the absurd in a new direction, emphasizing the product's ...

The Russian-labeled candy bars are a reminder of how difficult it is to completely disconnect a major economy from the global flow of goods. By Stephen Castle As climate change has helped push cocoa ...

Amanda Peet’s parents weren’t impressed when she first told them she wanted to be an actor. “I feel like they saw acting in the beginning similar to just ‘Oh, so you want to start modeling or you want ...

Skittles fans could win prizes, merchandise, and a year of free treats through a new scavenger hunt headed by musician and internet personality Mr. Fantasy. The brand's newest campaign centers around ...

Is it jarring to see Stone in a Super Bowl ad instead of a moody and provocative Yorgos Lanthimos film? Kind of, but it’s also extremely fun, especially thanks to the Lanthimos-directed spot’s ...

The Super Bowl is the biggest day of the year for professional sports (at least when it comes to viewership). It's also the biggest day of any given year for advertising. Companies spend millions upon ...

50 Cent has a good laugh going through his DoorDash items, as they -- and he -- deliver more than beef. In the aftermath of every Super Bowl, we talk about the game and the halftime show, but we’re ...

Snowmass Town Council on Monday moved to replace the Sky Cab Gondola, known colloquially as “Skittles.” Constructed in 2005, the gondola runs from Lot 1 of the Snowmass Base Village to the Timbermill ...