The sneaker community can no longer question the popularity of Oklahoma City Thunder point guard Shai Gilgeous-Alexander's ...

Converse has given Gilgeous-Alexander the keys to their NBA shoe brand. So far, you have to be happy with the results. To ...

Minnesota Timberwolves shooting guard Anthony Edwards took a jab at NBA MVP Shai Gilgeous-Alexander in the release of his new Adidas shoes, but the Thunder guard does not seem bothered by it. Gilgeous ...

The Oklahoma City Thunder tip off the NBA regular season and their title defense tonight. But first comes one final celebration from last season's Championship. For the first time since the ...

The face of Converse basketball, Shai Gilgeous-Alexander is emerging as a global icon. Not only is he one of the top players in the NBA at just 25 years old, but he's the ideal athlete for brands to ...

As Shai Gilgeous-Alexander continues to blossom as a global superstar on and off the basketball court, he will officially begin his role as a creative director of Converse Basketball next month. In ...

Oklahoma City’s booming sneaker scene surged again as Shai 001s restocked online, drawing fans and resellers amid rising demand fueled by Thunder star power.

In a significant development in the world of basketball and sports marketing, Converse has officially signed Nickeil Alexander-Walker to a shoe deal. This partnership not only marks a new chapter in ...

Shai Gilgeous-Alexander is aiming to deliver another championship to the Oklahoma City Thunder this season, but off the court, he's also looking to drive sales. Gilgeous-Alexander and the Thunder ...

Comedian Katt Williams took the microphone in Edwards' ad for his new Anthony Edwards 2 shoes, and Williams was not shy taking jabs at Gilgeous-Alexander. More: OKC Thunder's Chet Holmgren was 'ready ...