The reigning NBA MVP has just signed a league-record contract extension with the Thunder but it’s just one part of his ...

Long before he was hoisting trophies or signing the richest deal in NBA history, Shai Gilgeous-Alexander (SGA) was known for ...

Starting fall 2025, the Converse Shai 001 sneaker will be available in a variety of must-have colourways. Here's what to ...

While slim sneakers have reigned supreme over the last few seasons, Paris Fashion Week just revealed that size won't matter ...

NBA season. On the same day LeBron James and eldest son Bronny made history by becoming the first father-son duo to play in ...

Nike CEO Elliott Hill plans to shift the brand from lifestyle marketing to a sport-first strategy focused on athlete-driven ...

NBA Finals and regular-season MVP Shai Gilgeous-Alexander signed a four-year, $28- million contract extension. How does it ...

Shai Gilgeous-Alexander finished his recent season as the greatest player in the NBA. After holding the NBA title, especially ...