There are countless dive watch brands, but only Seiko is the official partner of the Professional Association of Diving Instructors, the leading organization for maintaining SCUBA diving gear ...

The Japanese watch brand is finding a growing audience beyond its home market ...

Seiko has a long and proud history of producing high-quality, low-cost dive watches. The Japanese brand's first model came about in the mid-sixties after a professional diver from Hiroshima prefecture ...

What's the point of a good tool or sports watch if it isn't designed with practicality and aesthetics in equal weighting? Some of the most distinctive designs in the watch world have come from dive ...

There's something undeniably ceremonial about buying a dive watch when the mercury is rising. According to Matthew Catellier, founder of WatchReviewBlog, it's down to a particular vibe shift: "Divers ...

Seiko is marking 145 years since Kintaro Hattori opened his Tokyo shop in 1881 – the business that would eventually become one of the world’s most well-known watch brands – with two limited edition ...

Based on looks alone, dive watches seem like the kind of timepiece you'd need to spend serious cash on to get something reliable that’s actually water-ready. The truth is, if you’re not picky about ...

Sega has revealed that it is working with Seiko to produce and release new watches in a collaboration to celebrate Sega’s 65th anniversary, which fell in June 2025. The new watches will appear in ...

It’s available in three luxurious colorways. Athlon Sports and ShopHQ are both owned by the same parent company. Featured products are selected independently by the editorial team at Athlon Sports.

Take note, watch lovers: The clock is ticking on what’s likely one of the best sales of the year. Swiss brand Zodiac — which has long built some of the industry’s most sought-after and iconic watches ...

I will be the first to admit it: the deepest I have gone underwater in the last five years is the bottom of a hotel swimming pool to retrieve a dropped room key. Yet, every watch in my rotation is ISO ...