A splash of color just hit Seaside Resort, as Sanrio and Starblink's Paper Parade makes a festive return to Hello ...

My Melody and Kuromi, Sanrio's famous characters, are scheduled to make much-awaited returns—this time via a new stop-motion ...

Hello Kitty may be Sanrio's most recognizable character, but she is not the sole face of the kawaii brand and that is ...

If you’ve seen a fluffy doll with bunny ears and a toothy grin dangling off a purse (kind of cute, kind of scary), that isn’t ...

Spy x Family joins forces with Sanrio for the cutest collaboration fans have ever seen, releasing adorable, must-have merch!

Sanrio’s lineup boasts hundreds of unique characters, and each year, the company hosts a character ranking contest on its ...

Sanrio is way more than just Hello Kitty, and out of the hundreds of other characters, you should definitely know these ten.

Fans of all things kawaii are in for a treat as Sanrio and CROCS unveil a collaboration that’s bursting with charm, nostalgia ...

Sanrio opened up pre-orders for a new collection of goods that feature the butts of popular mascots like Pompompurin and ...

Cutecore is a playful aesthetic trend that takes elements from nostalgia with a pastel, girly twist; it's perfect if you like light, cutesie styles.