THE BAY AREA’S FIRST character cafe opened in Westfield Valley Fair to hundreds of excited fans. The Hello Kitty Cafe opened Friday as the mall continues ...

Get ready for the cutest K-Pop and Kawaii character crossover of the year as SEVENTEEN meets Hello Kitty in an all-new merch ...

The next new Thank You Mart collection will be a Sanrio characters sushi series of merchandise with 8 featured mascots.

Hello Kitty's company, Sanrio, may create some adorable mascots, but these 10 alternate Japanese mascots deserve just as much ...