Illustration by Propoint Designer Gregg D. A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts ...

And brand consistency isn’t just about logos and colors; it’s also about the image and character you convey in your content. If you don’t have a style guide already, don’t beat yourself up.

Brand Style Guides: Contents and Process. BSGs vary greatly. They can be as short as a simple one-page statement showing the logo and colors or a detailed 35-page document.

These brand style guides define the look, feel and voice of our armed forces. Like most large organizations, the Army has its own official style guide that dictates its look, feel, and voice. Here ...