Read our SAP CRM review to learn about pricing, features, and more. Discover how SAP’s CRM can benefit large enterprises with complex needs.

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...

SAP's secret sauce will be machine learning, SAP Leonardo and integration with SAP S/4HANA, its ERP suite that has about 8,300 customers. Speaking during his keynote, McDermott said.

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader ...

But SAP's re-entry into the CRM space is also an indication of a growing trend that should be noticed by leaders at companies of all sizes: vendor brands usurping product brands.

Earlier this month, SAP released an expansion of its mySAP CRM, the SAP CRM on-demand solution, which is designed to offer both large and mid-sized companies an Internet-based tool to manage customers ...