The Bears did, in fact, change their primary logo to the Bear. That doesn't mean they plan to rebrand their helmets, jerseys and 50-yard field marking with the roaring Bear logo, though. If they ...

The prognosticated primary logo change from the traditional "C" to the Bear is not a means to re-design the team's uniforms or any component of their principal design fields, the Bears clarified ...

The traditional "C" logo -- which has been a primary staple of the Bears uniforms since 1962 -- is here to stay. Click here to follow the Under Center Podcast. Advertisement ...