Zyn owner Philip Morris International US has launched a patriotic ad blitz. PMI wants Americans to know more about its ...

New order growth quickened to a four-month high, with the subindex rising to 64.3 in June from 62.5 in May. Domestic sales were the primary driver of this upturn, supported by successful client ...

After Party Studios has joined forces with burger brand SoBe to launch a new campaign starring Chabuddy G, played by comedian ...

Brands, sometimes unwisely, are competing for consumers’ attention with messaging in formats that were previously unthinkable.

For the first of these tasks Dr Baker and his colleagues use RF diffusion, an AI model they have developed to predict a ...