Thailand eyes export boost as Department of International Trade Promotion (DITP) engages with top US Asian retail chain H ...

Teen-friendly promotion of the product is spreading on social media. Adding to the concerns is a caffeine pouch startup from a former Juul marketing executive.

A new agreement between Corning and the European Commission will address anti-competitive marketing concerns by the company, without affecting the glass of any Apple products, such as the iPhone or ...

Great product leadership isn’t about avoiding these tensions—it’s about navigating them without losing sight of our purpose or compromising our values. The companies that do this well don’t just build ...

User-generated content (UGC) is increasingly used in the marketing communication mix for promoting products. This research investigates how firms can actively manage consumer-generated reviews in the ...

Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Peloton names fourth CMO in 5 years as turbulence persists Megan Imbres, who has past experience at Apple, Amazon and Netflix, is credited with extensive experience in direct-to-consumer and ...

Tobacco use kills millions of people each year, and the introduction of new nicotine products has created new threats, particularly for young people.

A better way to market sustainable products Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss.

Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.