Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

The sales bumps from Amazon's big promotion weren't worth high fees and return rates for several entrepreneurs.

Traditional marketing funnels are collapsing as consumer behaviour becomes unpredictable. The modern marketer is constantly ...

HANOI: As global markets remain volatile and unpredictable, Vietnamese enterprises are placing high expectations on trade ...

Flo Health's Head of ASO reveals how privacy became their competitive advantage and unconventional tactics that drive growth.

Companies use the term to frame themselves as the slayers of big players, with a niche product that appeals to the savvy ...

FDA authorizes marketing of Juul device and flavored pods for adults after review of new company data showing switching from ...

A lawyer for the maker of the video game Call of Duty is arguing that a judge should dismiss a lawsuit brought by families of the victims of the Uvalde, Texas, school shooting.

Jason Levine, PIM Brands chief marketing officer, said consumers and their families are always the top priority. “The move to ...

In 2022, the FDA had made the decision to ban the products because the applications lacked sufficient evidence to show they met a public health standard.