The deadline for the start of Trump's heaviest tariffs has been delayed a few weeks, but a new report has nonetheless shown ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals.

When pricing their core products, companies must look at several factors such as supply and demand, competitors' pricing and manufacturing costs. However, pricing the accessories, or captive ...

In this article, we analyze Van Westendorp’s Price Sensitivity Model, a data-driven pricing model that uses survey data to determine customers’ willingness to pay for your product.

Under pricing. Pricing your products for too low a cost can have a disastrous impact on your bottom line, even though business owners often believe this is what they ought to do in a down economy.

Although pricing can be one of the most difficult marketing decisions, the basic process is straightforward—calculating your costs; estimating the benefits to customers and the limits on how ...

Selling a product at or below cost to lure customers in and drive other sales is an example of product-line pricing. A restaurant, for example, might offer a low-priced entrée with the purchase ...

Setting the price of a product or service is both a financial and marketing issue. Clearly, the price has to cover all the costs you have incurred. It also has to generate a profit—the ...

5. An Understanding Of Where Your Brand Stands. To determine the appropriate price for your product, you must take a realistic approach when considering three factors: the competitive landscape in ...

The US healthcare environment has changed rapidly and now resembles the EU market, where product pricing is scrutinised. This is largely due to the paradigm shift in the product approval landscape ...