Product marketing is strategic and focuses on bringing demand, whereas conventional marketing is more all-encompassing. Product marketing is considered one of the significant components of ...

Product marketing actually starts with the customer. It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting ...

Marketing refers to all activities a company does to promote and sell products or services to consumers. Marketing makes use of the "marketing mix," also known as the four Ps—product, price ...

In business for 115 years, Lucas’ Papaw Remedies has thrived by putting all its energy into one great product. But could ...

Product marketing teams spend most of their time liaising with product teams (88.3% of their time), marketing teams (84.2%), and sales teams (75.9%). Image Source.

Traditionally, Mixpanel has provided information about product usage to product teams. Increasingly, especially with the end of cookies and third-party data, product data has taken on greater ...

Consumers have less trust in offerings labeled as being powered by artificial intelligence, which reduces their interest in ...

Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the common (and costly) marketing mistakes brands often overlook and how to fix ...

Where Product and Marketing Butt Heads. It's common for product and marketing teams not to be aligned because they often don't understand each other's roles and contributions. Product managers might ...

The fintech executive on localizing product to the market, using customer feedback to drive innovation, and more.

A new Texas law bans tobacco and vape product advertising within 1,000 feet of churches and schools. The law, signed by Gov. Greg Abbott, will take effect on September 1, 2025.

Disney hired Ron Faris, who spent nine years at Nike, as senior VP of global marketing for Disney Consumer Products.