ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...

The fintech executive on localizing product to the market, using customer feedback to drive innovation, and more.

The top reason to start marketing while your product or service is still in the development phase is to begin a conversation. To set your product up for success, you need to be intentional about your ...

A new study published in the Journal of Hospitality Marketing and Management reveals that consumers are turned off by ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Consumers have less trust in offerings labeled as being powered by artificial intelligence, which reduces their interest in ...

In business for 115 years, Lucas’ Papaw Remedies has thrived by putting all its energy into one great product. But could ...

This study focuses on marketing planning for five products in five selected value chains in the five provinces where FFPOs have received prior support through the Forest and Farm Facility programme ...

Synthetic products posing as kratom mislead and endanger consumers; AKA urges FDA to take decisive action against violative ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Discover why most hair products fail and how understanding your specific curl pattern, porosity, and density creates perfect ...

Bailey Nurseries has named Amanda Flint as its new Product Development Manager as Debbie Lonnee prepares for retirement.