The analysis evaluated contract review provider’s feature offerings, maturity and market penetration and their stability.

"You need to make sure the content ... follows the same rigor and checks and balances that any of your advertising would," said Sarah La Voi, a Baker & Hostetler partner.

The influence of product placement on fashion consumers has never been greater. From Manolo Blahnik in Sex and the City to ...

When looking at making advertisements companies need to determine what type of ad they want to make. Is it an informative ad ...

The new ad products and partnership are focused on helping B2B marketers and business influencers achieve higher engagement and impressions and streamline video creation.

Justice Michael O’Bryan urged the parties to reach a compromise by July over the agreed list of sample products. “I’m not terribly excited about the number being 12 and the number being 16.

Tubi positioned itself as a platform purpose-built for streaming advertising during its presentation at the Interactive Advertising Bureau’s NewFronts on Tuesday. The Fox-owned ad-supported ...

Tubi has launched a set of new ad products, including “Wrappers,” which lets movie studio marketers secure prime real estate on the streaming service’s home screen. The Fox Corp. subsidiary ...

Dive Brief: Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from ...

Marketing template for a new face cream product. Part of a series animated beauty products and toiletries on colorful abstract backgrounds. Blank products with copy space on and around them. Marketing ...