Sales of Logan Paul and KSI's Prime drink fell in the UK. Last year, a series of lawsuits indicated that the once buzzy brand ...

Logan Paul’s Prime Hydration is losing its energy. The drink brand, founded by social media influencer-turned boxer in 2018, and its parent company have been hit with a $68 million lawsuit over ...

Prime Hydration's supplier is suing the energy-drink company, accusing it of breaching a contract. The complaint says Prime, cofounded by the YouTuber Logan Paul, cut ties with the supplier when ...

Logan Paul signs streamer RaKai for his beverage brand PRIME.

Logan Paul, ever the showman, took to TikTok to address these issues and clarify their manufacturing process.But let’s not write off PRIME just yet. They’ve shown remarkable resilience so far ...

Data compiled for The Grocer’s Top Products Survey 2024 showed the collapse was well on its way, with till sales value ...

Prime, the energy drink brand backed by Logan Paul and KSI, suffered a dramatic fall in its UK sales in 2024, it has been ...

Logan Paul revealed his gross profit for 2017, which was considerably more than the Prime Energy founder made in 2024/2025.