HP will be using the once-dead logo for its premium laptops only going forward, starting with the just-launched Spectre 13.

But it wasn’t the premium new machine that drew most of the adulation, as people were instead attracted and delighted by the sharp-looking minimalist logo adorning the 13’s cover.

Typically, a logo (whether minimalist or intricate) tells us something about the brand, yet Skylrk's logo lacks character or context, falling flat in conjunction with the hodgepodge of lacklustre ...

The two PCs feature Intel Core Ultra Series 2 processors, slightly larger 120Hz displays, and a tweaked Dell logo on ... polarizing minimalist designs with gapless keyboards, seamless touchpads, and ...

PARIS - Unilever's India unit is acquiring Minimalist, a premium beauty brand born in India. Financial terms of the deal were not disclosed. But Hindustan Unilever Ltd. said it is taking a 90.5 ...

Fast Food’s Retro Glow-Up Brands like Burger King and KFC are reverting to retro logos in a nostalgia ploy, making you long for a time when your life was simpler ...

Pepsi unveiled a new logo on Tuesday, which appears to take inspiration from its 1990s design amid a surging nostalgia for the era thanks to Gen Z.

JLR has unveiled a new logo for Range Rover as the brand gears up to launch its first electric SUV later this year, as ...

With all the hype about a new corporate logo at Yahoo – wow, the exclamation point was saved – our occasional tracking of business patterns looks into some relatively fresh institutiona… ...