For the most part, television commercials are not watched so much as endured. People of a certain age will remember the ...

A former Nike marketing chief let slip how he was 'inspired' to come up with the memorable phrase 'Just Do It'.

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness ...

Discover the distinctions between a tagline vs slogan in our comprehensive 2024 guide for business owners. Need help from a top design agency?

David Jones changes its tagline – we list 20 of the most memorable ad slogans David Jones has had a year to forget – will a new slogan do the trick?

University of Minnesota research suggests AI-generated ad slogans are close to rivaling those made by human experts.

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

Well the UK certainly seems to be 'lovin'' the McDonalds slogan, at least. But do they think it's the most recognisable? The top 10 most memorable advert slogans have been revealed - and they ...

Jesse Cogan, ad exec who coined the slogan ‘Turn Friday Night into Shabbos,’ dies at 74 Cogan also created slogans for the Soviet Jewry movement and a group that championed Modern Orthodoxy ...

A memorable motto or slogan can be an incredibly-powerful marketing tool. However, as brands evolve, their old corporate ...