Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness of a TV ad spot. But with both brands’ and consumers’ wallets tightening in ...

Companies know how to make great commercials that stay in our heads for years and sometimes even generations. Nostalgia is a ...

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › Between pop-up ads, creepy trackers, and those autoplay videos that ambush you at ...

Apple customers aren’t thrilled they’re getting an ad from the Apple Wallet app promoting the tech giant’s original film “F1 the Movie.” Across social media, iPhone owners are ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( AI ). Mark Zuckerberg, boss of Meta, has promised that brands will soon be ...