As soon as Taya opened the box, she knew something was off. There was mint and white polka dot tissue paper in the box. That is not at all consistent with Ulta’s pink and orange branding.

The company also sells gift bags with tissue paper ($12) featuring what Miele calls a “polka pot” design — think polka dots, but with weed leaves instead of circles.

The family of a brave little girl whose rare ‘polka dot’ condition has touched the hearts of thousands have made a desperate plea. Matilda Callaghan has a rare birthmark which covers all her ...