Pirelli has launched the first standard production tire for the global market made with over 70% bio-based and recycled materials, including FSC™ (Forest Stewardship Council™)1-certified natural ...

Milan, Italy – Jaguar Land Rover (JLR) is claiming an industry first by adopting 70% sustainable tires from Pirelli: starting with selected Range Rover models later this year.

JLR has partnered with tyre manufacturer Pirelli to develop sustainable tyres with over 70% renewable and recycled materials.

Or, what downforce will do to a person.

Pirelli’s P Zero, now 40 years old with over 3,000 versions, has long been synonymous with high-end cars and discerning drivers. For the tire’s fifth iteration, Pirelli eschewed traditional ...

Now in its fifth generation, Pirelli claims its new P Zero PZ5 ultra-high-performance tire is better than its predecessor in every way.

By the time Pirelli had finished, the virtual P Zero on a simulator could mimic the real tyre in the real world across a vast range of conditions to the extent of about 95 per cent.

Pirelli used techniques like what drug companies do to make its new line of P Zero tires.

Pirelli debuts its fifth-gen P Zero tire with features like AI tech, better handling, and EV-ready features.

The P Zero brand, originally born out of Pirelli’s long expertise in motorsport, has expanded into a comprehensive family of tyres that meets the diverse needs of the high-end market.

Pirelli has launched the fifth generation of its iconic P Zero: the flagship model of a tyre family that has been synonymous with performance and safety since 1985. The P Zero was the first to ...