Phoenix has been home to several major sporting events, including this year's Men’s Final Four and WNBA All-Star Game. But the city hasn’t hosted the Women’s Final Four.

Phoenix is gearing up to host the NCAA Women’s Final Four for the first time in 2026, marked by unveiling a vibrant new logo celebrating the event.

The city’s current logo and style guide dates to 2007, and the city selected Guide Studio earlier this year as part of a request for proposals process and allocated $100,000 toward the effort.