In 1996, the fizzy drink company launched its Pepsi Points scheme, where customers could save drinks labels containing points and redeem them in order to win branded merchandise. According to Metro, ...

Pepsi launched a "points" promotion in 1996 that included a "joke" prize of a $23M fighter jet. College student John Leonard took this challenge seriously, and launched a plan to nab the prize.

According to Metro, Pepsi fans needed to save up 125 points in order to receive a pair of sunglasses, or a cool seven million in order to win a harrier fighter jet worth $32 million (£26.3m).

In the mid-'90s, an ambiguous Pepsi ad and an enterprising college student went head to head. This is the incredible story of Pepsi's Harrier jet giveaway.

Cut to then 20-year-old community college student John Leonard, who saw the ad, realized Pepsi hadn’t included any kind of disclaimer saying it wasn’t actually offering an AV-8 Harrier II jet ...

The ad campaign offered Pepsi merchandise as a reward for drinking lots of their product and sending in the labels. They also made a cheeky offer for a Harrier jet.

As the story goes, 20-year-old John Leonard saw a Pepsi ad claiming to give away a military-grade fighter jet for the price of 7 million “Pepsi points”; however, after actually accumulating that many ...

Seattle college student John Leonard’s surprising 1990s journey is the subject of “Pepsi, Where’s My Jet,” a new Netflix docuseries.

The 1996 campaign was originally created by Brian Swette, Pepsi’s former Chief Marketing Officer. The concept behind it was pretty simple: consumers were encouraged to buy and drink Pepsi ...

Pepsi, Where's My Jet is available on Netflix. Shop Sky TV, broadband and mobile deals. Shop at Sky TV. Stranger Things Hellfire Club Dice Dangle Charm. Shop at Pandora. Credit: Pandora.

In 1996, the soda juggernaut attempted to win the “Cola Wars” with a sweepstakes that “jokingly” included a plane as a prize. Then a 20-year-old student called its bluff.

In a commercial for the program, Pepsi advertised that 7 million points (equivalent to about $4.3 million in Pepsi cases) could be redeemed for an AV-8 Harrier II jet. Related Stories Brad Pitt ...