Payless dupes fashion influencers into paying hundreds for $20 shoes in cheeky ad campaign The discount shoe company rebranded as the high-end "Palessi" for a day.

Despite a slick media campaign and TV commercial last fall comparing their shoes to expensive designer lines, Payless could no longer turn a profit. How good are the deals?

Despite a slick media campaign and TV commercial last fall comparing their shoes to expensive designer lines, Payless could no longer turn a profit. How good are the deals?

Troubled footwear maker Payless staged a luxury influencer event at "Palessi" where attendees paid hundreds for its "rebranded" discount-priced shoes.

If you’re taking the CTA into downtown on Thursday, you might see a film crew shooting a commercial for Payless shoes. Filming for scenes for the commercial with the CTA will begin at 9 a.m. on ...

Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers' perceptions ...

Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening.

The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and invited fashion influencers to check out the collection at a "grand opening party." ...

How much would you pay for a pair of Payless shoes? If you attended the beleaguered retailer’s recent Santa Monica event, the number is $600, according to Adweek. The discount shoe chain ...