Nearly two decades after its inception, Paris Hilton’s fragrance empire is still growing. The brand is debuting its 29th fragrance on Friday, called Love Rush. Launching directly on the brand ...

This month, Paris Hilton launched a new fragrance, Love Rush, as part of her Rush collection. The bottle has a beautiful silhouette-shaped bottle design, which was inspired by her love for Carter ...

DALLAS (KDAF) — Paris Hilton is back at it again, and this time she’s launching a fragrance that’s totally iconic—literally. ICONIC Eau de Parfum is a brand-new scent that’s making its ...

It's a milestone moment for Paris Hilton's fragrance partnership with Parlux. It's been more than 20 years of collaboration with the beauty manufacturer and distributor on the Paris Hilton ...

"ICONIC represents everything I envisioned for our debut at Ulta Beauty," says Paris Hilton. "It's a fragrance that exudes confidence, sophistication, and a signature touch of glamour—just like ...

That’s hot! Paris Hilton is expanding her fragrance empire with ICONIC, marking her 30th perfume since she launched her fragrance business in 2004. Over the last 21 years, Hilton’s learned a thing or ...

Paris Hilton launched her first line of fragrances in 2004, and since then, she has created a total of 29 different perfumes. However, one fragrance stands out among the rest: “The original ...

But this one really smells beautiful with my fragrance Platinum Rush or Gold Rush." You also get a free tote with your $80 Paris Hilton Fragrances purchase right now at Ulta. The E! Insider Shop ...