The Unilever logo is a masterpiece of corporate branding... and a dangerous trap for startups. We're deconstructing the 25 icons, the "Vitality" strategy, and the real reason it exists—a lesson in ...

As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

When RTÉ said on Thursday it would refuse to take part in next year‘s Eurovision Song Contest if Israel was involved, the broadcaster joined a growing list of businesses and people looking at ways to ...

Pampers on Sunday (Sept. 7) unveiled a new ad campaign and refreshed brand ethos that will underpin the marketing creative and products for the Procter & Gamble-owned diaper brand moving forward, per ...

AUSTIN (KXAN) — The city of Austin has rebranded. At a press conference on Thursday morning, Austin City Manager T.C. Broadnax unveiled a new brand logo for the city, which he said is the first in the ...

Rebranding a company logo is a risky venture that can either rejuvenate a brand or lead to a public relations nightmare. While the goal is often to modernize and refresh the brand’s image, the results ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Cracker Barrel is bringing back the "Old Timer" to their logo as the kitschy chain faced heavy criticism this week over its rebranding efforts, which intensified when the new logo was lambasted by ...

"We said we would listen, and we have," the company said in a statement Tuesday. Cracker Barrel said Tuesday it will be going back to its old logo, amid a public backlash to the restaurant and country ...