The NFR Open at the Pikes Peak or Bust Rodeo (PPOBR) is scheduled for July 2026, marking the fifth year the PRCA has hosted ...
The Hondo Rodeo Fest celebrates the spirit of the West by bringing together the best in rodeo, music, and Western culture ...
Paramount has inked a new five-year deal to make Paramount+ the primary streaming home of PBR’s (Professional Bull Riders) ...
David Ellison’s Paramount has cut another deal with TKO Group Holdings. The media company on Wednesday said that it had inked a five-year rights deal with Professional Bull Riders to make Paramount+ ...
PBR is a part of TKO Group Holdings, which struck an exclusive broadcasting deal in August with Paramount for U.S.
Expansion Signals Strategic Shift Beyond Live Rodeo Coverage with Athlete-Led Docuseries and Western Lifestyle Content ...
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