Bill Roth played the rabble-rousing rabbit at Sixers games. Now he is back in the gym, training gymnasts from 18 months to 18 years old with lessons he learned from his alter ego.

The Florida burrowing owl is a threatened species. Conservationists, students and faculty think Florida Atlantic University should be doing more to protect their beloved mascot.

Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost ...

The brand's recent social media campaign killing off its owl mascot, Duo -- and then reviving him -- racked up over two million likes.

Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.

Hootsuite, which also has an owl mascot, replied “good riddance,” and the World Health Organization confirmed that Duo’s cause of death was definitely not small pox—for those who were concerned. In ...