A licensing agreement between the beloved Athens beer brand and OU athletics will put the Bobcats logo on 12-packs of Jackie O's "Ricky" golden ale.

Oklahoma and Ohio State use ... director and associate professor for the Center of Sport Management at Seton Hall University, ... Most of the NIL deals involve use of the school’s name or logo.

From Dillon Gabriel last Saturday, there was a signature performance that resonated nationally and changed his football life. Sales of his No. 8 jersey should spike by a thousand percent.

OU redshirt senior Kendall Pettis evened the score with his second home run of 2024 on a deep shot to left. Into the third, Ohio State retook the lead via RBI single.